ENGR 192/292 A
Fall 2009

Entrepreneurial Opportunities in Healthcare and Life Sciences

UC Santa Barbara

REQUIRED READING:

The Innovator's Prescription:  A Disruptive Solution for Healthcare, Clayton M. Christensen, Jerome H. Grossman, M.D., and Jason Hwang, M.D., McGraw-Hill, 2009.  A copy will be on reserve in the Library.  Individual copies may be ordered through Amazon.com.


RECOMMENDED FOR FUTURE ENTREPRENEURS (also good for projects):

Kochinsky. The Entrepreneur's Guide to the Biotech Startup.  A free PDF download (once registered on the site, also free) www.evelexa.com.  Look under the "Startups" tab.  Practical information about all aspects of evaluating, founding, financing, and operating a biotech/life science startup.  

Byers, Dorf, and Nelson.  Technology Ventures:  From Idea to Enterprise.  3rd edition.  McGraw-Hill, 2010.  A broad look at all forms of technology ventures, from IT to biotech to clean tech.  The 3rd edition is available only in hardback on Amazon.com (and is pricey).  Paperback versions of the 2nd edition (with less about clean tech) are available at lower cost.  

Drucker.  Innovation and Entrepreneurship:  Practice and Principles.  Harper & Row, 1985.  Somewhat dated, but still a classic.  Clear explanations of what innovation is and how to apply it. 


Documents and Presentations (click on link below)

Syllabus, ENGR 192A
Syllabus, ENGR 292A

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