In the U.S.,
the aging population and innovations in medical products are causing healthcare
spending to grow astronomically.In 2007,
$2.4 TRILLION was spent on healthcare, and that figure is expected to grow to
over $4 trillion by 2017.Why is this
important to students today?Because
more and more of what a company has to do to compensate an employee is in the
form of health insurance premiums.The
more healthcare increases in cost, the more jobs and salaries are adversely
affected, with more people becoming uninsured. Healthcare reform is imminent, and the field
is ready for new, innovative medical products and services that will not only
result in better healthcare, but lead to career opportunities for those who
understand the healthcare universe. This
course will review the major industries that make up the health care universe,
how they deliver goods and services, and how they profit from the existing
healthcare system.Entrepreneurial
opportunities will be discussed by exploring innovative new medical products
and healthcare delivery methods, and how they might “disrupt” the existing
healthcare system, leading to lower cost, more effective healthcare in the
future. Guest speakers from a number of
industries will complement the assigned reading and classroom discussions.By
understanding the various components of the healthcare industry, students will better
understand the large variety of career opportunities that will be open to them.Students will apply the knowledge gained by
completing a team assignment.
COURSE OBJECTIVES:
1. Understand the
healthcare delivery process and the various industries and business models
involved in the delivery of goods and services to patients.
2. Looking at a
number of healthcare and non-healthcare industries, understand the concept of
“disruptive technology”, how it leads to innovation and entrepreneurial
opportunities, and how it might change the healthcare landscape in the future.
3. Understand the
impacts of potential healthcare reform on the future of healthcare
delivery.
ASSESSMENT:
See Syllabus for 192A or 292A (under Textbook and Documents) for assessment and grading criteria.
